06.27.06
Internet Marketing for Less
As you may be aware, it has become almost impossible to get a decent listing on
any of the top search engines without paying dearly for it.
I have become increasingly concerned about this because my Vision Quest Multimedia clients are almost all small organizations like yours. My clients don’t have the financial resources to pay expensive search engine optimization (SEO) firms to optimize their sites on an ongoing basis trying to keep ahead of the search engine’s ever-changing algorithms and listing rules. Small businesses also can’t afford many pay-per-click deals or the even more expensive advertising programs that are available.
On the other hand, like you, all of my clients need to attract Web site visitors to their sites, make their site work harder to market their products and services, and they need to build their client and prospect base.
I have been working hard to try to find a solution to the problem, and I’m happy to be able to tell you that I have found what I believe is very good, cost-effective solution — an e-newsletter.
I think that this marketing communications tool is especially effective for businesses like yours that are marketing to a local audience and don’t need to pay big bucks so that somebody in Minnesota or New Jersey will find them at the top of a Google or Yahoo search result.
Here are the reasons that I think an e-mail newsletter will help your business grow:
Keeps you in touch with your clients and prospects on a regular basis.
Unless you continually follow up with clients, prospects, and other supporters they may forget about you. But calling or writing each and every one of them on a regular basis is a pretty overwhelming task. An e-newsletter can keep you and your business on your customers and prospects ‘radar screens,’ and can do it in an unobtrusive and informative way. This method of constant contact causes these folks see you as the authoritative source of information in your industry. So, when they need someone to provide the kinds of services and products you market, they’ll likely think of you first.
Subtly and effectively spreads the word about you and your business.
A good e-newsletter can expand your pool of prospects exponentially. If the newsletter is well-done and informative, your readers will be very likely to pass it on to friends and colleagues. That principle — clients passing on the word about your product or service — is called ‘viral marketing.’
So we can begin your program with only a few dozen subscribers who are their clients and associates, but after several months you could have hundreds of readers — and potential customers — on your list.
Captures the e-mail addresses of your Web Visitors
Every visitor to your site today isn’t ready to use your services today, but they could be a client up the road. By inviting your site visitors to to sign up for your free newsletter that features helpful information on the topic at hand, you create a win/win situation. Your prospects get helpful information and you stay in the forefront of their minds.
Builds traffic to your Web site.
Articles and items in the Newsletter will be linked to appropriate pages on your Web site, building traffic and repeat visits. If you are selling products on your site, the email application has the power to track sales that result from your newsletter. The newsletter can also be personalized for each and every recipient, and the package includes database management, tracking of who read the newsletter and when they read it and many other features.
To learn more or to sign up for a free 60-day trial go to: href=“http://reseller.roving.com/index.jsp?pn=visionquestmultimedia