08.10.07
Page View Logic As Applied To Article Writing & Marketing
by Christopher Knight
Do you want to grow the level of traffic to your website? Most people think that they want to get more HITS, but what they really want to grow is their “page views”. Let’s look at a very basic formula for growing your page views.
Page Views vs. HITS: (Definitions)
HITS is so 1990’s as HITS has also been knows as: How Idiots Track Success. If you have 3 images on a page, you might be generating 4 hits each time someone views your page. Therefore, it’s largely a useless number. (1) Page View is equal to one view of your page. If you get 100k page views, you could say that someone pulled down and looked at 100k pages of your content. Bottom line: You want to grow your page views.
The Page View Secret Formula
Your total page views in a given time period is directly related to the number of quality original articles / pages you have available in your website or article inventory and you can increase your leverage by the uniqueness/quality/exclusivity of your articles.
Forget complicated or sneaky SEO strategies. All you really need to do is focus on driving the number of pages of content you have by producing more quality original articles that are unique.
Each article you have is an agent of yours…working for you, selling 24 hours a day. Want more traffic? Create more article agents.
The quality, relevance and uniqueness factor of your content either creates, enhances and builds trust with your user base and sites that refer traffic to you or it destroys trust. Raw quantity of pages of content alone is not enough. You must focus on quality original content if you want to build trust with your market.
Page View Analogies:
Here are two analogies to drive home Chris Knight’s Page View theory 101:
Grocery Store: Have you ever gone to a small country-side grocery store that has perhaps 10k or 20k SKU’s (products for sale)? While this might meet your convenience needs, it does not meet your variety needs compared to a super market that might have 100k SKU’s in stock. Grocery stores know their SKU count because they are constantly trying to maximize revenue on paper thin margins and you can’t drive sales if you only have a few thousand SKU’s.
Chorus: You can’t drive article marketing traffic success without more article agents selling for you. Therefore, create more articles and set a goal to have thousands of them as part of your business plan.
Search Engines: Ever surf a small search engine to do a general search? They might have a few hundred million entries, but never enough to rival the 20+ billion entries of the major players in the search engine space. The small guys get displaced and forgotten as consumers demand variety, thoroughness and choice.
Chorus: You need more article agents selling for you. Write another 100 quality original articles before the month is over and put them to work.
Page View Creation Bottom line:
Total page views generated over a given time period is directly related to how many pages or articles of content that you have and your leverage factor is directly related to the quality and uniqueness of your content. 10, 100 or 1,000 articles may not cut it any more. You need thousands of quality original articles that work for you, 24 hours a day. Time to think bigger. Yes, it is possible. Yes, others have done this already. Yes, you can do it too! Get started today.
About The Author:
Christopher M. Knight invites you to submit your best quality original articles for massive exposure to the high-traffic http://EzineArticles.com/ expert author community. When you submit your articles to EzineArticles.com, your articles will be picked up by ezine publishers who will reprint your articles with your content and links intact giving you traffic surges to help you increase your sales. To submit your article, setup a membership account today: http://EzineArticles.com/submit/
(c) Copyright - Christopher M. Knight. All Rights Reserved Worldwide.