Reese's Not Sorry Campaign - WNW - Working Not Working month. (@Chickenwench) November 2, 2018. Last year, 14% of consumers said the same. In this way, Is James Earl Jones the spokesman for Arby's? Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. Comparing these commercials to old westerns is unfair to the westerns. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. #NotSorry Campaign Paying Off For Reese's - 10/15/2018. You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. Reeses is no longer interested in their past persona. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Check out our FAQ Page. Given all of the facts we can make a lot of assumptions. The step-father of all peanuts, Reeses. Privacy Policy. Were not sorry. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. Optimize TV Ad Spend With Q1 2023 Insights. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. What is Reese's slogan? - Foodly They want to be bold, unapologetic, and unexpected. Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). Optimize TV Ad Spend With Q1 2023 Insights. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. Version. How do you increase sales for the most sold candy in America? Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? I check back every day to look for new content and it's usually good for at least half a chuckle.". Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. "Not Sorry", in the age of public apologies, are words we seldom hear. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. and our Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. also represents a 10-points increase in awareness since June 1. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Thats significantly higher than the 20% who Can someone seriously give me an explanation. Literally just every ad for Reese's Not Sorry campign - Reddit Is this simply a new direction for the company to generate sales? It was big on Twitter back in 2010. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? We, and our partners, use cookies to deliver our services. New comments cannot be posted and votes cannot be cast. Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. Reeses is the greatest candy on the planet. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? Were not sorry we know exactly what were doing. If you're already a paid subscriber, please sign-in. No one wants a THIN Reeses peanut butter cup! The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Not sorry. A landing page features videos and recipes. Cookie Notice To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. June, spotlights the new Reeses Pieces Cup. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. Archived post. Until one day Reeses said enough. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . | 2 p.m. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. originated in marketing campaigns for this candy. Reese's TV Commercials - iSpot.tv REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. And to make it even harder to resist, we used real products across all our communications. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks Forgot? Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? However you are not wrong on the 10 year mark. For more information, please see our In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. EXCLUSIVE: Nora Hannons House Fires Back! Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. 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